THE SETTLERS is a classic PC strategy franchise which originally made its mark on gamers in 1992.
Now Ubisoft readies the seventh title in the series, Paths to a Kingdom, and is confident it can break into the PC chart as a best-seller upon its release.
Phil Brannelly, brand manager for Ubisoft says: “We hope to go into the Top Ten on the PC chart from the off and grow from there as word of its release gets about.
“Settlers 7 is a good game and we have already received very positive feedback from the recent open beta test that took place, involving a total of 13,000 players.”
Gamers will be challenged by an exciting campaign and skirmish maps that are set in a world of lush forests, open meadows and high mountains.
Developer Ubisoft BlueByte have even given the newest Settlers a brand new multiplayer mode, which has been closely followed by The Settlers’ online community.
Brannelly adds: “We are confident that Settlers 7 will both excite the fans and broaden the reach of the audience.”
SETTLING ON SOCIAL NETWORKS
As well as a print and online advertising campaign, Ubisoft is using a unique initiative focused through Facebook.
“We are embracing Facebook to maximise brand awareness of the game through a Settlers page and a viral flash game, which will offer rewards in the PC version when played with friends,” says Brannelly.
The Settlers 7 on the PC will also post achievements directly onto players’ Facebook pages, which will help to develop a community feel – similar to popular social networking title FarmVille.