And as Midway’s product manager Craig Parker-Wood explains, it’s all about variation. “The wide variety of highly interactive mini-games that made Midway’s TouchMaster a favourite across the country are now on the DS. It’s a compilation of 23 card, puzzle and skill-based games including Solitaire, Mah Jongg and Trivia and is translated perfectly to make use of the touchscreen and stylus controls of the DS.”
With so many mini-games that will appeal to different people, Midway is confident that its marketing push will see many picking the game up to play their favourites. The publisher will be reaching out to the core demographic through men’s lifestyle magazines including the likes of Nuts and Zoo, along with a multitude of websites.
“We will be targeting these highly popular magazines, which will in turn match the product’s age objective perfectly and this will be targeted with reviews, news and competition coverage across a three-week launch window to draw the product through retail,” sadded Parker-Wood.
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