uDraw Studio

Dominic Sacco

uDraw Studio

Wii owners are in for a treat next month with the launch of THQ’s art tablet accessory uDraw.

The peripheral – which allows players to draw pictures on-screen – comes bundled with art package uDraw Studio. Users simply slot the Wii Remote into the tablet and use the accompanied stylus to produce their own works of art.

uDraw Studio allows players to paint, draw, sketch and colour to make their own creations before saving them to an SD card.

This can be transferred to other Wiis, allowing friends and relatives to receive the drawings.

Different colours, brushes and canvasses can be selected at the flick of a button. A replay mode is also on hand to teach users specific art techniques on a stroke-by-stroke basis. For the more casual player, there’s a colouring book mode which promises all the fun of making a masterpiece but less of the creative effort.

And once users have made a collection of in-game paintings, they can peruse their drawings in uDraw Studio’s gallery and organise them as they wish.

Drawing success

uDraw is arguably one of the most innovative accessories to hit the market in recent years. It could be a real hit at retail – not only for its unique nature – but its huge marketing plan (see ‘Drawing in consumers’ for full details).

Retailers are advertising the product from around £49.99 to £64.99, and this price includes the tablet and uDraw Studio.

An added selling point is that there are other titles which are compatible with uDraw on the day of launch (see ‘Pictionary’ and ‘Dood’s Big Adventure’ for more).

uDraw’s charm and creative concept is sure to be a hit with children, art fans and Wii owners.

Pictionary

The classic board game makes its way to Wii with more than 2,500 clues and a range of modes. Up to four teams can compete as users draw a picture and others must guess what it is. Pictionary features a fully 3D game board, preventing real pieces from cluttering the living room table.

Dood’s Big Adventure

Players create their own hero in this adventure game before making their way through 60 levels. They can use ink to flick at enemies and break through walls, or tilt the uDraw tablet from left to right to roll Dood through each world. Gamers can also use the stylus to move Dood accurately.

Drawing in consumers

A four-week TV campaign kicks off in March, targeting kids and families, while a ten-week shopping centre tour will give UK consumers hands-on time with the uDraw device.

Ads will also run in several specialist games publications and on websites including Facebook and YouTube. This will be backed by a 16-page standalone magazine that will come packaged with NGamer, GamesMaster, Xbox World, PSM3 and Official Nintendo Magazine.

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