With millions of fans and fights running across 150 countries on TV worldwide, UFC is the largest mixed martial arts firm in the world.
The sport has grown massively since parent company Zuffa purchased Ultimate Fighting Championship in 2001. Like World Wrestling Entertainment, it’s now a multi-million dollar enterprise. But that’s where the differences end.
UFC features a range of fighting styles – from kick boxing to Jiu-Jitsu and karate – where almost anything goes. It’s bloody, real and brutal, with the Japanese MMA rules allowing ‘football-style kicks, head stomps and ground knees to the head’. Perfect content for a fighting game, then.
THQ has already released three titles based on the franchise, including a fitness game. Plus, it owns the rights to publish releases based on the UFC IP for another six years. But not content with simply releasing games annually, like many other sports franchises, it has left a two-year gap between UFC Undisputed 2 and 3 in order to make the third the biggest and most accessible title for gamers yet.
Throwing new punches
UFC 3 comes with traditional and simplified gameplay controls – the latter allowing newcomers to throw punches and kicks from the off like a pro. A new submission system also gives players the chance to grapple their foes more easily.
The game boasts official announcers, new camera positions, fighter entrance sequences and improved facial animations to make it as realistic as possible, with a real live broadcast-style feel.
With 150 characters, including Featherweight and Bantamweight types, as well as a revamped online multiplayer mode, it promises fighting game lovers plenty of replay value.
It’s been almost three years since the original UFC Undisputed 2009 hit shelves, which sold over 1m copies within its first month on sale. Thanks to the additional time spent developing this game, which has built anticipation and raised its level of quality, and the fact its only real competitor at this time of year is fantasy-based brawler Soul Calibur V, UFC is ready to throw its weight up the games sales charts yet again.
Consumers who ‘like’ the UFC Undisputed 3 Facebook page and share it with two friends will receive a token, granting them access to new ‘Reem’ content. Namely, a fighter known as The Reem, or Alistair Overeem.
Retailers are able to offer a pre-order incentive for UFC Undisputed 3, with early buyers gaining access to a Contenders Fighter Pack, featuring Brian Stann, Phil Davis, Jason Miller and Nick Diaz.
UFC was set up in the US in 1993 with lax rules and soon became known for its brutal content. The mixed martial arts sport originated from the Brazilian full contact sport Vale Tudo and today is watched by millions worldwide.
Choose your fighter
UFC middleweight champion Anderson Silva is the cover star of UFC 3, but it wasn’t THQ which chose him. The publisher let fans vote for their favourite athlete to grace the box.