Victorious already has millions of tween fans worldwide.
The hit Nickelodeon live action TV comedy series follows the adventures of Tora Vega, an aspiring vocalist who joins a performing arts school to follow her dream of becoming a star singer. Victorious debuted in early 2010 in the US and later hit the UK, while picking up a nomination for Favourite Show at the Nickelodeon Kids’ Choice Awards 2011 along the way. It already reaches over 50m kids and teens worldwide.
With a strong fanbase already established, a video game based on the property is now on the way, courtesy of Namco Bandai.
Introducing Victorious: Time to Shine on Xbox 360 Kinect – a music-based title that allows players to create their own Hollywood Arts show which they can act, direct, sing, dance and play along to using an air instrument. They can feature in their own music videos alone or invite a friend to join in – either co-operatively or competitively.
Then there’s handheld spin-off Victorious: Hollywood Arts Debut for Nintendo DS. In this portable version, consumers play through a series of mini-games and a Story Mode that lets them take part in school classes and funny situations taken right from the TV show. Players must rise to fame and land a part in the Big Showcase at the end of the school year.
And thanks to the official licence, as well as voice acting provided by the original TV cast and accessible gameplay, the Victorious games will be in demand with the TV show’s strong fanbase.
Given Namco Bandai’s experience with hot kids properties like Ben 10, expect Victorious to triumph with its target market.