Based on the 1963 picture book of the same name, Where The Wild Things Are tells the story of Max and his travels to the land of the Wild Things – a magical realm filled with monsters created by his own imagination.
Taking inspiration from the upcoming film adaptation, the game is much more story-focused as players help Max save the Wild Things and their beautiful island from impending destruction.
Gamers explore the game world in order to discover new monsters, with the goal of befriending them and using their unique skills to access new areas.
MONSTER MARKETING
Naturally, the release of the film will boost the game and Warner is working hard to ensure both the big screen and home console adventures perform as well as they can.
“Our game is out two weeks prior to the movie release, so we plan to work closely with our theatrical team on cross-promotional activities and will benefit from the huge uplift of movie marketing activity,” says sales and marketing director Spencer Crossley. “This will result in huge awareness for the franchise and ultimately a strong drive in game sales.”
The conjunction between the games and theatrical teams will see print ads running across Empire and Cineworld magazines, targeting over 500,000 movie-goers, with additional co-promotions running alongside the original book.
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The game will be tagged on all theatrical advertising running on satellite and terrestrial TV channels. Additionally, game-specific spots will target housewives and kids, supported by a Facebook promotion.
Where The Wild Things Are will also be playable during Warner’s Q4 shopping centre tour.
