2012 started brightly for games and consoles TV advertising. The first two full weeks produced remarkable year-on-year growth (52 per cent and 2,498 per cent). The extraordinary growth witnessed during the week ending January 15th reflects a very poor corresponding week in 2011, when a small base of just three …

We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising peaked for the year-to-date with 994 individual TVRs during …

We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising pressure during the week ending October …

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Further week-on-week growth (62 per cent) saw games and consoles ads produce 732 individual TVRs. …

We look at recent TV advertising activity for games and the leading campaigns from September. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Another week of year-on-year decline has resulted in the year-to-date growth figure being revised downwards again to 13 per cent. …

With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …

This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …

This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …

We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …

We look at recent TV advertising activity for games and video games’ total share of all TV campaigns. Games and consoles TV advertising last week recovered from its lowest point year to date, recording 256 Men 16 to 34 TVRs. This is in line with 2010’s advertising pressure of 259 …