Entries in ‘advertising’ (18)
News: £6m ad spend for Left 4 Dead 2
Valve pledges huge support for upcoming multiplayer shooter
News: Head First celebrates 10th birthday
Design agency reveals new-look website as it seeks further publisher deals
News: The Hut prepares £3m Q4 ad blitz
Online retailer set to unleash its first ever promotional campaign
News: Capcom plots Monster Hunter success
Sustained campaign promised including extended TV coverage for popular portable title
Blog: TV Times
Remember those days when seeing a game on a TV ad break was a real ‘wow’ moment? When we’d swell with pride at FIFA enjoying a presence alongside Daz and Imodium? When WipEout being sandwiched between Shortland Street and some other barely-watched kids’ show was a ‘grand statement for the industry’?
News: ASA rejects gaming 'health risk' ad complaints
'Not sufficient grounds for us to intervene' says Advertising Standards Authority
News: ELSPA applauds ASA findings
Video games body praises recent report from Advertising Standards Authority
News: ASA: Video games are being advertised responsibly
Advertising Standards Authority sees 99% compliance rate in report on UK games ads
News: Nintendo plots Xmas day ad blitz
100 Classic Book Collection to capitalise on post-Christmas sales period
News: Massive scoops Activision advertising deal and new boss
JJ Richards assumes new role, as Microsoft ad company signs 18-game deal
News: £4m TV marketing splash for Ubisoft
Casual games lead push lead by Rayman Raving Rabbids TV Party as Ubisoft plugs its Wii and DS credentials
News: Sony to open up in-game ads?
Claims that firm is allowing third parties to strike deals with ad companies for PS3 titles
News: Double Fusion reveals Spill partnership
Advertising provider to add millions of users to its game advertising network
News: Microsoft partners with Viacom
$500 million collaborative advertising deal signed
News: Macrovision releases report on games marketing
Study asserts the importance of alternative business models
News: Video game ads soar
A new report suggests video game advertising is set to increase exponentially by 2012
News: Microsoft rapped for 360 ad
ASA bans platform holder’s car chase commercial.
News: Microsoft to buy online ad agency?
Rumours that a £1 billion swoop for DoubleClick is in the works.
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