TOPICS

Rawlinson: "We have been working with the DoH for some time"

Have you seen the new national Change4Life TV ad? The one with the kid jiggling on a dancemat in order to stay healthy? No, most other people in the industry haven’t either – judging by MCV’s weekly ring/email round.

UPDATE: Victory for industry as new ad encourages kids to ‘get up and about by playing active video games’

From BAFTA collaboration and university courses to Paddington Academy funding and Games Based Learning programmes, our industry has much to be proud of. But, as the recent Change 4 Life advert has demonstrated, negative perceptions remain in the wider world.

How do we lose them? Sony Computer Entertainment’s UK managing director Ray Maguire explains…

'Not sufficient grounds for us to intervene' says Advertising Standards Authority

Submission questions 'explicit link' between games and obesity; says Change4Life ad breaches CAP Code

Industry forgotten by Change4Life’s commercial arm – as junk food and TV giants influence Government campaign

Stakeholder in controversial ad says it is ‘not saying children should not play computer games’

Hi-res version of Government’s ad uploaded for all to see

Accusation that gaming is sedentary ‘refuted’; Government has ‘got it wrong’, say publishers

CEO Richard Wilson calls the ad “absurd and insulting in equal measure”

Publisher ‘fully supports’ MCV’s complaint to the ASA

'We're not saying children shouldn't play games' says Department of Health

Mario & Sonic publisher left ‘very disappointed' by Government campaign

Join the debate over ‘unfair and inaccurate’ Change4Life campaign here...

Boss Rawlinson 'surprised' by controversial print ad campaign