TOPICS

But Activision plans to beef up online strategy to help current retail offering ‘live longer’ during 2010

Radio 1 DJ to offer celebrity endorsement and offer his 'expertise' to Activision

Guitar Hero’s European boss jokes about the competition, but is very serious about growing market share

Bobby Kotick admits that firm is considering stand-alone GH SKU that doesn’t need a console to play

Activision’s music sequel outdoes EA’s The Beatles: Rock Band at top of the UK Charts

Publisher arranges ‘amazing’ Rolling Stones and World Tour incentives to drive sales of fifth entry in series

Publisher admits the genre is failing to captivate the market, though has plans to change fortunes

Analysis of NPD numbers show that Guitar Hero/Rock Band revenues have fallen 49% year-on-year

Microsoft’s formerly Lips-focused peripherals now targeting entire music genre

Upcoming game to be packaged with faceplate and wireless controller

Music franchise passes 34m track downloads; Is best-selling third party game in Europe and US

Activision Blizzard’s full-price retail offering betters both guitar bundle and stand alone SKU

Patent infringement claims dismissed as game contains no “real musical instruments”

Standalone drum kit to complement complete, guitar and solo game SKUs at retail

Activision CEO Mike Griffith claims music title is the is the first to reach financial milestone

Surprise partnership formed to bring Activision-Blizzard’s world beating franchise to arcades

Joypadless Tony Hawks, COD: Modern Warfare 2, Blizzard’s James Bond game and Guitar Hero 5 all revealed

Activision and Sony move to wipe user-generated content from servers for LittleBigPlanet and Guitar Hero: World Tour

Musical instrument outlets targeted by publisher Activision ahead of the release of Guitar Hero: World Tour on November 14th