TOPICS

Xbox 360 to occupy entire ad slot next month to promote Sky Player, Lips Number Ones and DJ Hero

Developer expects a slow start but increasing momentum for new ‘Hero’ game at retail

But Activision plans to beef up online strategy to help current retail offering ‘live longer’ during 2010

Retail should make room for hands-on demos, says Activision – as publisher sets sights on expanding music market

Radio 1 DJ to offer celebrity endorsement and offer his 'expertise' to Activision

Guitar Hero’s European boss jokes about the competition, but is very serious about growing market share

Bobby Kotick admits that firm is considering stand-alone GH SKU that doesn’t need a console to play

Activision’s music sequel outdoes EA’s The Beatles: Rock Band at top of the UK Charts

Publisher arranges ‘amazing’ Rolling Stones and World Tour incentives to drive sales of fifth entry in series

Publisher admits the genre is failing to captivate the market, though has plans to change fortunes

Those wishing to pay that bit more for latest music title now have a brand new option

Analysis of NPD numbers show that Guitar Hero/Rock Band revenues have fallen 49% year-on-year

Microsoft’s formerly Lips-focused peripherals now targeting entire music genre

Nintendo’s longstanding, award-winning, seminal franchise-creating maestro takes top spot

Fresh information of new accessory set to take on Activision’s DJ Hero later this year

Spore Hero and Spore Hero Arena to arrive later this year

Upcoming game to be packaged with faceplate and wireless controller

Music franchise passes 34m track downloads; Is best-selling third party game in Europe and US

Turntable peripheral and new mass-market music IP from Activision Blizzard arriving this autumn