TOPICS

The team behind Modern Warfare 2 feels rival studios should take more responsibility for their products

New face Sarah Jasper also joins MCV's Retail Advisory Board

On-demand movies, LastFM and Sky integration to front new tech-lead campaign

Online retailer set to unleash its first ever promotional campaign

November 10th is D-Day; Heavy-duty marketing assault from Activision and Infinity Ward

‘Most eagerly-awaited game of all time’ to enjoy long tail sales

Namco Bandai invests heavily in its ‘biggest release’ and sets sights on Xmas Top Ten spot

The games industry has been no stranger to celebrity endorsements in recent years. And what a spectrum of talent it has turned to; from John, Paul, George and Ringo right through to Ferne, Holly, Vernon and Tess. Publishers have shown no shame in trying to ride the coat tails of the rich and famous to the top of the charts.

New campaign ‘The Game Is Just The Start’ starts charm offensive on ‘lapsed gamers’ and Wii owners

EA Sports boss says industry must forget the 'dark science' of the past and become more open

Major spend form platform holder signifies lofty ambitions for redesigned PS3

Grocery giant aims to grab five per cent of UK market in 18 months; Games marketing spend tripled for Xmas

New kids IP Mini Ninjas from Hitman studio IO Interactive is like a ‘blockbuster animated movie,’ says publisher

Extensive promotional support to cement Halo as a ‘true entertainment phenomenon’

Blue Peter presenter spearheads major campaign for THQ’s highly anticipated sequel for DS

Cinema promotion marks the beginning of Sega's marketing push for key title

Four-week ad campaign to take advantage of hype surrounding England’s lead in classic cricket tournament

Sustained campaign promised including extended TV coverage for popular portable title

Publisher outlines its long-term marketing strategy that it hopes will propel Darksiders to no.1