Entries in ‘marketing’ (39)
News: Blu-ray to be marketed hard this Xmas
Big push coming in the form of festive TV advertising campaign for HD disc format
News: Spirit Tracks becomes TV star
Nintendo wants to make sure that fans are well aware of upcoming triple-A release
News: EEDAR: Marketing more important than quality
Analyst reveals higher marketing spend more influential than review scores
News: Management reshuffle at Namco Bandai
Olivier Comte takes charge or redesigned business development, marketing and sales team
News: Sony spends big on Take That
SCEE to spend £1.5m on marketing for high-profile karaoke release
News: £6m ad spend for Left 4 Dead 2
Valve pledges huge support for upcoming multiplayer shooter
News: Infinity Ward: ‘Devs should do the marketing’
The team behind Modern Warfare 2 feels rival studios should take more responsibility for their products
News: The Hut hires games marketing boss
New face Sarah Jasper also joins MCV's Retail Advisory Board
News: Xbox reveals Q4 marketing assault
On-demand movies, LastFM and Sky integration to front new tech-lead campaign
News: The Hut prepares £3m Q4 ad blitz
Online retailer set to unleash its first ever promotional campaign
News: Modern Warfare 2 will 'justify excitement'
November 10th is D-Day; Heavy-duty marketing assault from Activision and Infinity Ward
News: Retail braced for COD's 'D-Day'
‘Most eagerly-awaited game of all time’ to enjoy long tail sales
News: £1m marketing push for Tekken 6
Namco Bandai invests heavily in its ‘biggest release’ and sets sights on Xmas Top Ten spot
Blog: Star Power
The games industry has been no stranger to celebrity endorsements in recent years. And what a spectrum of talent it has turned to; from John, Paul, George and Ringo right through to Ferne, Holly, Vernon and Tess. Publishers have shown no shame in trying to ride the coat tails of the rich and famous to the top of the charts.
News: Sony targeting Wii owners
New campaign ‘The Game Is Just The Start’ starts charm offensive on ‘lapsed gamers’ and Wii owners
News: Moore: Games marketing must move on
EA Sports boss says industry must forget the 'dark science' of the past and become more open
News: Sony spending £82m on Euro marketing
Major spend form platform holder signifies lofty ambitions for redesigned PS3
News: Sainsbury’s in console marketing blitz
Grocery giant aims to grab five per cent of UK market in 18 months; Games marketing spend tripled for Xmas
News: Mini Ninjas set for marketing assault
New kids IP Mini Ninjas from Hitman studio IO Interactive is like a ‘blockbuster animated movie,’ says publisher
News: Microsoft plans Halo 3: ODST marketing blitz
Extensive promotional support to cement Halo as a ‘true entertainment phenomenon’
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets