100-in-1 Megamix has ‘evergreen potential’

The High Street could have a new evergreen hit on its hands in the form of Nordcurrent’s upcoming Wii title, 101-in-1 Party Megamix, according to the publisher.

The game is the next entry in the 101-in-1 Megamix series, which started with 2008 DS title 101-in-1 Explosive Megamix.

NordCurrent is confident the Wii edition will sell consistently well in the run-up to Christmas and beyond.
Retailers can expect steady sell-through numbers,” said head of publishing Alexander Bravve.

With 101-in-1 Party Megamix Wii, we are expecting to outperform 101 DS. It is a brand new, fun party game that appeals to all ages and is probably the best Christmas gift.”

The DS game has been one of the company’s greatest successes, shifting more than 150,000 units worldwide and often appearing in the Top 20 of the DS Budget Charts throughout the year after its release.

101-in-1 Party Megamix presents its mini-games in the style of TV shows, with challenges spread across a range of fictional challenges.

All of these activities support up to four players and make full use of the Wii’s motion-sensitive controls.

To ensure the Wii game lives up to the success of its predecessor, Nordcurrent is pulling out all the stops to promote the title.

We are planning an extensive marketing campaign for 101-in-1 Party Megamix,” Bravve said.

It will cover national and regional press, lifestyle, specialist and kids magazines, online press, radio, Christmas gift catalogues, and so on.

There will also be competitions, previews, reviews and advertisements to ensure our audience will be well aware of this title.”