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Seth Barton

Seth Barton is the editor of MCV – which covers every aspect of the industry: development, publishing, marketing and much more. Before that Seth toiled in games retail at Electronics Boutique, studied film at university, published console and PC games for the BBC, and spent many years working in tech journalism. Living in South East London, he divides his little free time between board games, video games, beer and family. You can find him tweeting @sethbarton1.

Return of the ‘X’ Men: Microsoft talks Xbox One X and 2017 release slate

When is a hardware generation not a hardware generation? When people keep on launching new hardware in the middle of it. The new Xbox has been discussed by everyone, Microsoft included, for some time now, but the revealing of the final design, name and price at E3 drove home that …

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Codemasters talks Micro Machines’ return to its console roots in World Series

Say ‘Micro Machines’ to practically anyone and they’ll come back with one of two responses: Matchbox-like miniature cars – which famously ‘come in collections of five’ – or the head-to-head driving game, which was a huge hit on both Mega Drive and the original PlayStation. Now, Codemasters is returning to …

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To be this good takes FOREVER – Sega launches new retro back catalogue service

Sega is relaunching its 1000 game retro back catalogue on mobile devices for free. The long-sighted and wide-reaching initiative is called Sega Forever. Today we’ll see five initial launches, including the original Sonic the Hedgehog title, with a new game rolling out roughly every two weeks thereafter. Now, retro gaming …

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Twitch goes IRL: why you should be attending TwitchCon

Twitch is a big deal, we all know that, and it’s getting bigger still. The service is increasingly looking to spread its reach beyond its staple Let’s Play and eSports streams, having introduced the IRL (in real life) category late last year. However, the biggest real-world manifestation of the service …

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The X Factor is back – how the Xbox One X will re-establish the Microsoft’s technical superiority

Consoles are usually creations of compromise. They have to hit a certain price point, not be too large (or too noisy), provide future-proofed technology, and often include a range of other media features. The original Xbox One was simply stretched too thin. It was bulky, relatively underpowered and weighed down by …

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E3 2017: Ubisoft’s return to life with Starlink: Battle for Atlas

One the most unexpected announcements of this year’s E3 was undoubtedly Ubisoft’s ambitious new toys-to-life title. At a time when some have described the sector as being doomed, with only Lego Dimensions bucking that trend, it’s a very brave move to be launching a toys-to-life title. But with Starlink: Battle …

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E3 2017: Play time or story time?

Academic studies of video games have long pondered the relative merits of gameplay vs story, or ludology vs narratology as it’s often called. While we leave such critical musings to the experts, the debate has rarely been played out in such stark terms across the two primary platform holders’ showcases. …

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Stand and deliver – how and why publishers make us wait after E3

E3 press conferences were once littered with titles that wouldn’t see retailers’ shelves for years. But there looks to be a new sense of immediacy spreading across these events and the industry as a whole – and publishers are keen to point this out to consumers. Bethesda was a key …

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PlayStation’s E3 showing is strong & stable

Sony’s press conference once again rounded off the E3 run-in with a bang – quite literally, as pyrotechnics shook the Shrine Auditorium to accompany Call of Duty WWII. Other games were accompanied by snow effects, a waterfall, and even ‘dead’ bodies being lowered from the vertiginous heights of the stage. …

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Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them.  We sit down with Tarquin Henderson, head of EMEA console gaming …

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