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Tech and retail giants seek exclusives for smartphones, tablets and microconsoles

Battle for developers heats up between Apple, Google and Amazon

Exclusivity has long been a battleground in the console sector, but now the smartphone giants are getting in on the act.

That’s according to The Wall Street Journal, which reports that Google and Apple have been aggressively courting developers to try and secure exclusive titles for iOS and Android.

Apple sees the strategy as a key part in its efforts to fend off the rising popularity of Android, which now boasts the larger market share, but crucially continues to generate far less revenue than Apple’s marketplace.

Amazon’s recent entry into the market via Fire TV – and possible Fire smartphone – has thrust the online retail giant into the fray, too.

The reward for going exclusive or agreeing to at least a period of exclusivity? Promotion, mainly, which in the high-numbers competitive world of smartphone gaming is no small matter.

Our sister-site MCV has the full story.

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