Home / Business / Publishing / Black Ops is Asdas biggest launch

Black Ops is Asdas biggest launch

Asda has declared Call of Duty: Black Ops will be its biggest games launch of all time.

The supermarket claims it has an unprecedented level of stock for the imminent FPS, which it says far outstrips that of any previously released video game.

We are putting more stock into store than we have ever done before on a gaming launch, so hopefully no-one will be disappointed,” wrote Asda’s games buyer Alastair Islip on the firm’s Aisle Spy blog.

Clearly we can make no guarantees but it has been our mission to make sure that we don’t go off sale on COD at launch.”

Asda has decked out the entertainment department of several stores with COD-branded display units, gondola ends and more in preparation of the launch.

About MCV Staff

Check Also

Frontier signs up Surviving Mars developer Haemimont Games as its first publishing partner

Surviving Mars developer will work with Cambridge-based company to deliver title in two-to-three years