Blu-Ray to front Sony marketing attack

Though it remains one of PS3’s most controversial out-of-the-box inclusions, SCE president Kaz Hirai has told

The Financial Times

that Blu-Ray will form a major part of Sony’s future marketing campaigns for its next-gen console.

Hirai claims SCE is working closely with Sony Pictures and Sony Entertainment to get the Blu-Ray message out”, though he did admit that marketing the machine as both a games console and hi-def movie player poses challenges”

The PS3 is first and foremost a video games machine but we want to say ‘by the way, it’s a great Blu-Ray player as well’.”

About MCV Staff

Check Also

Caliber

Wargaming’s new shooter, Caliber, brings its closed beta test to European players

The game has already undergone "rigorous testing in the CIS"