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Borderlands 3’s Paul Sage: ‘Shorter cycles are something I really love as a developer’

Borderlands 3’s short pre-release period was “incredibly beneficial” Gearbox’s creative director Paul Sage told MCV@gamescom. Having been unveiled at PAX East at the end of March with a trailer, Borderlands 3 is releasing on September 13th. That’s only six months after its reveal – a very short cycle by today’s standards.

Paul Sage

“This is a decision that [publisher] 2K and Gearbox came to but I’m going to give you my take on it: I love this decision,” he told MCV@gamescom. “As much as possible as a developer you want to be able to talk about the game and get it out there early. I think the public can actually hear too much and get a bit: ‘Oh, but when is it coming, when is it coming?’. And the anticipation can only hold for so long before somebody starts to lose interest. I think shorter cycles is something I really love as a developer because we can keep people getting new information that feels fresh every time we speak and there’s not such a long cycle that we’re like: ‘I have no idea’…

“Even if the game has a lot of interesting things to talk about, how do you extend on that when it’s two years at a time? A nice short cycle is just incredibly beneficial.”

On the topic of what’s beneficial to developers, Sage also addressed the rise of new platforms such as Stadia (that Borderlands 3 will eventually release on) and stores such as the Epic Games Store (with the title being exclusive to Epic’s shop for six months).

“Just from a personal point of view, as a developer, I want [Borderlands 3] to be everywhere,” he said, explaining why Gearbox was keen to be an early adopter to both platforms. “We create something for people to be able to play and entertain them. Just for me as a developer, you get greedy to see people playing your game.”

Read more of our gamescom 2019 coverage

About Marie Dealessandri

Marie Dealessandri is MCV’s senior staff writer, having joined the publication during its days as a weekly magazine. After testing the waters of the film industry in France and being a radio host and reporter in Canada, she settled for the games industry in London in 2015. She can be found (very) occasionally tweeting @mariedeal, usually on a loop about Baldur’s Gate, Hollow Knight and the Dead Cells soundtrack.

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