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BT Sport partners with Gfinity to broadcast Elite Series tournament

BT Sport will air the Elite Series tournament games in the UK, following the announcement of a partnership with Gfinity.

Starting today, BT Sport’s platforms will broadcast Gfinity’s popular tournament, held at the Gfinity Esports Arena in London, with weekly games until the weekend of finals from September 1st to September 3rd.

This follows a similar announcement from BBC Three last week, with the channel also broadcasting the tournament games and exclusive video content from the Elite Series.

Gfinity CEO Neville Upton commented: We arevery pleased to launch this partnership and deliver the Elite Series to our fans on TV, through BT Sport. BT Sport has shown a commitment to be at the forefront of sports broadcasting and this is an amazing opportunity to bring esports to a new audience in the UK, showcasing the incredible engagement and passion of the gamers and fans. We look forward to working with BT Sport to grow esports in the UK through engaging and innovative new content.”

BT’s managing director of content and strategyAndy Haworth added: This fantastic tie-up with Gfinity marks our latest move to support and engage with the passionate and extensive gaming community here in the UK. The popularity of competitive gaming is growing rapidly and we are excited to announce that the inaugural season of the Elite Series will be broadcast on BT Sport.”

About Marie Dealessandri

Marie Dealessandri is MCV’s senior staff writer, having joined the publication during its days as a weekly magazine. After testing the waters of the film industry in France and being a radio host and reporter in Canada, she settled for the games industry in London in 2015. She can be found (very) occasionally tweeting @mariedeal, usually on a loop about Baldur’s Gate, Hollow Knight and the Dead Cells soundtrack.

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