Game industry business news

Today, G2, one of the world’s leading entertainment and esports brands, and PUBG MOBILE Esports, are excited to announce their partnership to develop the mobile esports scene in Western Europe. Combining G2's award-winning industry expertise with PUBG MOBILE Esports' global competitive ecosystem, the partnership will drive growth across the region through the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard, alongside the launch of a dedicated ambassador programme.

As football fans around the world prepare for the biggest tournament in the sport, Antstream Arcade is turning back the clock to celebrate the games that helped define football gaming before the rise of modern franchises.

Electronic Arts Inc. has announced the launch of EA Advertising, a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.  

80% of mobile game developers believe that the industry’s engagement and retention strategies are going stale, according to a new, in-depth survey of 195 mobile gaming industry leaders. 

Games meets Music returns to London on Thursday 15 April 2027. One day, one track, featuring the people who decide how music shows up in games and how games break the next generation of artists. Super Early Bird tickets are on sale now from £65, available until 15 July. Last …

Liz Prince, Business Manager at specialist games recruitment agency Amiqus, has been recognised with an MBE in the King’s Birthday Honours for services to the Games Industry and Diversity. Her official citation reads: ‘Business Manager, Amiqus, Founder, G Into Gaming and Co-Founder, Empower Up. For services to the Games Industry and Diversity.’

CodeDev (fondly known as ‘The Unreal Guys’), the UK-based co-development studio has today officially announced the launch of The Performance Guys. Operating as a highly specialised division, this elite team is debuting as the world’s only dedicated group of bespoke Performance Engineers and Technical Artists explicitly built to tackle project-critical optimisation challenges.

PlanetPlay (www.planetplay.com), the award-winning not-for-profit platform that channels the power of games into real-world impact, has teamed up with UNICEF (www.unicef.org) to engage gamers worldwide in support of children.

Appcharge, the leading direct-to-consumer (DTC) payments platform for mobile game publishers, today announced the appointment of Bernard Kim, a 20-year veteran of the global gaming and consumer technology industry, to its advisory board. Kim will support Appcharge’s continued growth, global expansion, and strategic development as it establishes DTC monetisation as standard infrastructure for the games industry.

The third edition of the Morocco Gaming Expo (MGE) concluded in Rabat with unprecedented success, confirming the Kingdom’s growing ambitions in the global video game industry.