Game industry business news

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape. 

Electric Square has been announced as the sponsor of the Outstanding Achievement Award category at the Women in Games Awards 2026. Charlotte Pook, Talent Acquisition Manager at Electric Square, said: “Electric Square is proud to sponsor the MCV Women in Games Awards in celebration of the incredible women who have …

The New Guys, a new audience-risk and narrative-reception consultancy for the video game industry, has announced its launch at TheNewGuys.gg.

The entertainment industry’s leading full-service creative agency, Fluid, welcomes Stacey Bates-McCue to its Board of Directors. Stacey joins the Board after a decade at the agency, where she oversaw the creation and exponential success of the Licensing division. 

G2A.COM, the world’s largest digital marketplace, today announced the global launch of ‘Dave’, its proprietary autonomous customer support agent, which will be available to sellers operating on the platform, following a highly successful two-month trial period.

The Green Games Summit 2026 will bring together leaders from across the global video games industry to explore one of the defining themes of our time: resilience.

As part of its continually growing physical library and digital archive, the Video Game History Foundation (VGHF) is excited to announce it is adding a plethora of materials from the Electronics Entertainment Expo (commonly referred to as “E3”), the larger-than-life tradeshow that came to dominate games media and heavily influence the industry itself for over 20 years.

Developer No Brakes Games and publisher Curve Games are today celebrating the 10 year anniversary of beloved physics platformer Human Fall Flat with the launch of a special celebratory anniversary level available for free on PC today. Packed with nostalgia and hidden secrets, the new level invites players to relive iconic moments and classic environments from the game. 

Good Game Club has released a new episode featuring Games for Change Research Director Dr. Rachel Kowert who discusses why parents, policymakers and the games industry need a more balanced conversation around children’s digital lives.

Develop:Brighton marked its 20 year anniversary last week, drawing  5,804 game developers, publishers, and industry professionals from around the world, to sunny Brighton. This figure represents around 5% increase from 2025 and set yet another new attendance record for the conference. In addition, around  3,000 meetings were scheduled through the event’s professional matchmaking platform, Meet@Develop, highlighting the unique networking …