2K hails ‘Arnie action’ as Terminator DLC boosts WWE pre-orders

Arnold Schwarzenegger has been a great ambassador for the upcoming WWE game, says 2K.

The movie star has been on the promotional trail for WWE 2K16. His character from The Terminator movies is available for those that pre-order the upcoming sports title, which arrives on October 30th for PS4, Xbox One, Xbox 360 and PS3.

Our pre-order fans are our most devoted fans in many ways,” Bryce Yang, director of brand marketing for WWE at 2K Games, told MCV.

Even before the big pre-order announcements, whether it’s Arnold Schwarzenegger or Sting or Mike Tyson or whoever we’ve got over the years, those guys will run and buy the game before launch.

The pre-order story is always my favourite one every year, because it’s always been a big surprise and we’ve gotten to do a lot of firsts with this franchise.

The first time you’ll see Arnold in a ring wrestling is as The Terminator in WWE 2K16, which is something that can only happen through the magic of video games.

Arnold has been a great ambassador for WWE and our game, as well. He filmed a commercial with [wrestlers] Dean Ambrose, Paige, Finn Balor and some of the other guys a few months back that we released, and helped us promote the game through interviews and social media. The reception has been great.”

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