Activision insists it takes street dates ‘very seriously’ following reports of early selling of Call of Duty: Black Ops II.
The firm told MCV that it is ‘looking at appropriate action,’ but insists that these incidents are the ‘exceptions.’
Some consumers have received their copies of Black Ops II early, as certain online retailers – including online indie Simplygames.com – have sent the game out ahead of time.
"We take street dates very seriously," Activision’s UK MD Peter Hepworth told MCV.
"The vast, vast majority has held the line. Everyone wants the big community event at midnight when the sales come through. I am aware of some exceptions. We are looking at appropriate action. But we are pleased to say we have got the support of all of the retail partners, and they are not causing these issues. They want to help us celebrate it at midnight tonight."
Call of Duty: Black Ops II launches tonight with over 6,500 retailers selling the game, with in excess of 2,000 midnight openings. There’s a big launch event and there will be ‘surprises’ at the HMV official event at midnight.