Activision says its new Walking Dead shooter will mimic the feel of the TV show.
The firm promises the title offers more to fans than just a ‘run-and-gun shooter.’
It follows the success of rival tie-in The Walking Dead by Telltale games, based on the comics. The episodic point-and-click adventure has been a huge success shifting 8.5m downloads.
The Walking Dead is currently airing series three on Fox TV and has been a critical success,” said Activision senior brand manager Scott Wood.
With The Walking Dead: Survival Instinct we’ve tried to mimic the feel of the TV show – this is not a run-and-gun shooter.
Pre-orders spiked when the TV ads started back in February and we expect our strong marketing plans to continue to create demand through launch.”