Amazon has announced Amazon Moments, a new cross-platform tool designed to reward customers with physical goods for actions they do in apps and on websites.
An example given in a press release suggests a streaming service might reward a customer that’s watched the first five episodes of a new TV series with headphones or a special action figure.
Developers can reportedly "track actions in real-time, create targeted campaigns, and reward customers with digital and physical products that are delivered to their doorsteps", all with a cross-platform API with an "intuitive" console. The service utilises a cost-per-action pricing model so users only pay when actions are completed, and its catalogue provides "access to millions of products on Amazon". Washington Post, TikTok, Sony Crackle, Sesame Workshop, Bravo, USA TODAY, Sago Mini, and Bell Canada are all reportedly already signed up to the service.
"With Moments, Amazon is reinventing the way companies approach marketing by letting them turn engagement campaigns into rewarding moments that drive long-term value," said Amir Kabbara, Head of Amazon Moments. "Moments removes complexity for developers by packaging reward programs into a simple, self-service console that lets marketers set up campaigns quickly without worrying about reward sourcing, management, or fulfilment."
"We are increasingly seeing marketers dedicate advertising spend to keeping their existing customers engaged,” said Aaron Rubenson, vice president at Amazon. "With Moments, we’ve made it easier for marketers to reward customers for taking meaningful actions, boosting engagement in a cost-effective way.”
In other Amazon news, there are rumours the company is reportedly developing its own game streaming service. The service apparently won’t be up and running until at least 2020, but it’s thought Amazon has already commenced talks with game publishers about distributing their titles through its service. If true, this sees Amazon join a string of companies already exploring game streaming, and ties in neatly with its new gaming service, GameOn, which allows developers to integrate cross-platform competitions including leaderboards and leagues into their games.