Rovio CMO Peter Vesterbacka has outlined the scale of not only Angry Birds’ achievements, but also its ambitions for the ‘century’ ahead.
"We’re not building Angry Birds for a hundred days but for a hundred years,” he told an audience at Pocket Gamer Connects, as reported by ME.
"I thought I was super-ambitious in 2010 when I said we’ll make $100m and everyone else thought I was crazy, but it’s very important people thought I was insane for saying $100m back then.
"We started as a mobile games company ten years ago and created 51 games before Angry Birds – it’s not easy to stand out and say something like, I’m going to take on Coke and make soft drink company, nobody in their right mind would. We launched an iPhone game in 2009 and now 45 per cent of our business comes from physical products, including drinks – we’re giving Coke a run for their money.
"What started as a little game is a major brand and franchise. Our friends at Disney are still a bit ahead but our trajectory looks good.
He then reeled off a few statistic about his game.
"With Angry Birds we built the fastest-growing brand ever,” he added. Nine out of ten people in the US know the brand and 93 per cent of the Chinese population knows the brand.
If you look at Rovio and what we’ve done over four years, there are now two billion copies of Angry Birds out there. Download figures tell you nothing about engagement, but we still have 200m people playing Angry Birds every month, the size of the Twitter audience.
"Candy Crush’s half a billion installs is a good start.”