Battleborn is a cautionary tale for developers jumping on the esports bandwagon

Maybe Battleborn was doomed from the start.

It seems every developer on Earth is developing a fun, colorful arena shooter with MOBA elements and a lot of esports aspirations. It’s just that with Battleborn, Gearbox had particularly bad timing, releasing its game right alongside Overwatch. Blizzard’s giddy, tactile first-person shooter is running a weeks-long high, dominating both critical and cultural spheres, and is currently sitting at the number one played game on Twitch with 99,075 active viewers. As for Battleborn—it’s viewership is just barely cresting over the 1,000 mark. To put that in perspective, that’s three slots below Pokemon Red/Blue, which came out 20 years ago.

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