Some good news for Blu-ray at last. New numbers from the British Video Association show that 3.1m of the hi-def discs have been sold so far in 2009 – that’s a 231 per cent increase on the same period last year.
The knock-on has of course been a dip in sales of traditional DVDs, which according to Digital Spy fell 9.5 per cent in the same period.
The continuing success of Blu-ray is testament to the growth of consumer confidence in the high definition format,” BVA’s marketing manager Hannah Conduct stated.
There are now almost 1,500 Blu-ray releases in the market covering a breadth of titles. Seeing is believing with Blu-ray and the figures show that once consumers have experienced the format, they continue to spend their money on the product.”