Bon Jovi has signed a deal to promote MTV’s Rock Band 3 post-release.
The band’s entire Greatest Hits collection, which hits shelves on November 9th, will be available as DLC for Rock Band. And the publisher has partnered with the group for promotional activity.
Bon Jovi is undergoing all manner of promotional activities, including a tour. And we are partnering with them to help bring that to the masses,” MTV’s SVP of electronic games and music, Paul DeGooyer, told MCV.
Bon Jovi for us is one of our most requested artists. We’ve had a couple of songs on disc, but we’ve never done a vertical campaign like this with them.
We are working with Bon Jovi on activity for the compilation and other elements that they haven’t announced yet.”
Bon Jovi guitarist Richie Sambora told MCV: The great thing about Rock Band is it gets music to a whole new generation of people, which is totally amazing to me.”
MTV’s download catalogue will reach 2,000 songs next week. The firm says it sells hundreds of thousands of songs per week.
Rock Band 3 is out on October 29th on Wii, PS3 and 360. It will be published by EA.