U2 frontman Bono has apologised for the band’s deal with Apple to send its latest album straight it iTunes users’ devices, whether they wanted it or not.
The apology came during aFacebook Q&A session, where one listener wrote: Can you please never release an album on iTunes that automatically downloads to peoples [sic] playlists ever again? It’s really rude.”
Bono’s reply was as follows: Oops. Um. I’m sorry about that. I had this beautiful idea and we got carried away with ourselves. Artists are prone to that kind of thing. Drop of megalomania, touch of generosity, dash of self-promotion, and deep fear that these songs that we poured our life into over the last few years might not be heard.
PCR has more details.