Brand Map: Adventure Games

WITH Q4 only weeks away, it’s time to start considering some of the action/adventure titles hitting the High Street.

Both Uncharted 3: Drake’s Deception and Assassin’s Creed Revelations are on their way. It’s surprising to note that each of these two big brands will only be four years old in November. What is it that has made them so important for the current generation?

GameVision has conducted more than 350 interviews with players of each title and asked them what they enjoy most about each game.

An involving storyline is a key driver for both games, but more so for Assassin’s Creed, with half of players saying that is what they enjoy most. The series is also favoured more for its combat and violence.

Uncharted, however, delivers more on the thought process involved in playing the game, with mental challenge being seen as a more important reason to play.

Both gaming brands have evolved to encompass the ever growing multiplayer audience. So far, Uncharted is winning with players preferring the online elements offered in that title.

Overall Assassin’s Creed seems to deliver a bit more on most levels, but this could be because Assassin’s Creed has had the most recent release. Has it been too long since we jumped on that train with Nathan Drake?

The battle between these powerhouse brands kicks off again in November – who will have the happiest birthday Desmond or
Drake?

The full Brand Map for Adventure Games – and 19 leading games franchises – is now available online at www.mcvuk.com/reports.