Brazil’s free-to-play market valued at $470m – report

Brazil’s free-to-play market grew to $470m in 2013, research firm Interpret has revealed.

Games Industry reports on new research from Interpret that delves into the budding Brazilian F2P market – which makes all the sense in the world, considering the current state of console pricing in the region.

"F2P PC games are an ideal middle ground where motivated developers and publishers stand to gain from their efforts in Brazil," Interpret research manager Jason Coston said.

"The free-to-play business model aligns uniquely with the needs and resources of Brazilian gamers. Our data show that, in Brazil at least, the F2P PC market continues to offer great opportunities."

The market’s player base jumped 20 per cent last year; with the report further adding that out of the 51.1m Brazilian gamers age 13-65, 17.2m play F2P titles. It also states the $470m figure comes mostly from in-game purchases, as opposed to premium subscriptions.

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