Call of Duty: Mobile generates $87m in player spending in its first two months

Call of Duty: Mobile has generated approximately 172 million downloads in its first two months, generating $87 million in global player spending.

According to mobile analyst Sensor Tower Intelligence, though revenue has slowed since its debut in October – which stacked up almost 146m in its opening month – the Tencent-developed title still picked up nearly 21 million installs in November.

The top-grossing countries for the game are the US, Japan, and the UK respectively, but it’s been downloaded most in the US, India, and Brazil. And though Google Play generated the majority of downloads – 52 per cent, or 89 of the 172 million – the iOS version generated more than $51 million, or 59.2 per cent, of the total revenue. 

“While spending in the game has declined from its post-launch highs, it is consistently ranked in the top 25 grossing titles in its key markets,” the report said. “With new features and content beginning to roll out at a faster pace, we’ll likely see more peaks in spending over the coming months. As it stands, Call of Duty: Mobile continues to represent one of the most successful examples of translating a major console and PC property to mobile.”

A recent report into the mobile gaming market, also by Sensor Tower, discovered 82 per cent of the 29.6 billion new app downloads in Q3 2019 new installs are generated by just 1 per cent of app publishers. This means 99 per cent of games publishers share just 20 per cent of the market, with 6 billion downloads combined.

The report also determined the top 1 per cent of games generated 93 per cent of all spending, and 95% of mobile game revenue.

“There were more than 3.4 million apps available globally across the App Store and Google Play in 2018, an increase of 65 per cent from the 2.2 million apps available in 2014,” the report said. “However, the percentage of apps that have been downloaded at least 1,000 times has decreased over the same period, from 30 per cent in 2014 to 26 per cent in 2018. In other words, in a continually growing market where most publishers are competing against the publishers controlling 80 per cent of all new user acquisition, standing out among the competition is more crucial than ever.”

About Vikki Blake

It took 15 years of civil service monotony for Vikki to crack and switch to writing about games. She has since become an experienced reporter and critic working with a number of specialist and mainstream outlets in both the UK and beyond, including Eurogamer, GamesRadar+, IGN, MTV, and Variety.

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