Casual sector to top $1bn by 2013

Research and analysis firm Parks Associates has predicted that the annual market value of the premium casual games business” will exceed $1bn by the year 2013.

The boom will be fuelled by the fact that casual games and portals, the report claims, are increasingly seen as viable marketing and distribution channels for an increasing assortment of advertisers, and their reach is widening beyond that of the traditional gaming demographic.

Click here to read the full story on MCV’s sister site

About MCV Staff

Check Also

Blizzard, Ubisoft and LucasArts veterans launch new publisher & developer, New Tales

"NEW TALES is a one-stop-shop publishing solution where we’re going to work with developers, as one united team, dedicated to maximizing success"