Codemasters outlines Formula One vision

After omitting the game from

its big 2009 announcements last month

, publisher Codemasters has told MCV of its plans for its upcoming Formula One title.

Our game is an opportunity to bring F1 back on multiple platforms to a broader marketplace,” marketing vice president Alex Bertie told MCV.

Our vision for F1 is about making it exciting again as a video game property. We can’t talk about how we will do that yet, but we have big plans that will not just be one huge game later this year, but a phased approach over a number of years.

There’s a great alignment of ethos there that a UK studio is working on the game of a sport whose current champ is a young ambitious British driver.”

To read MCV’s complete interview with UK general manager Jeremy Wigmore and Alex Bertie, click here.

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