Codemasters unveils new casual signing

Codemasters is to expand its casual gaming portfolio with Bella Sara, an interactive world of fantasy horses for Nintendo DS and PC.

The game is based around the award-winning trading cards and online websites, which has seen over 40 million cards sold between 5-12 year old girls since the series began.

As the leading card and online property for girls, Bella Sara is a proven success and the perfect addition to our casual entertainment category,” said Codemasters’ casual entertainment brand manager Leon Sanders.

Signing Bella Sara extends our portfolio to the young female gaming market and, with the immensely popular online world of Bella Sara, the property brings an established computer-friendly audience that already understands its unique, creative playing experience.”

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Craig Chapple is mobile insights strategist, EMEA at mobile intelligence firm Sensor Tower and was senior editor at