Comet recruits new games boss

Electronics retail chain Comet has hired Azeem Sadiq as its category buyer for gaming.

Although new to the games industry, Sadiq has eight years of retail experience, having held various buying roles for House of Fraser, MFI and online retailer CSN. He replaces Debbie O’Neill, who moved from the games team to white goods back in June.

Sadiq will report to category manager for audio and games, Ross Edwards, and is supported by assistant category buyer Paul Bangs and assistant category marketing manager Jena Dale.

I am excited about joining Comet as the category buyer for games and looking forward to driving our market share,” Sadiq told MCV.

Also, it’s a great time to join the industry as the peak season will always offer great new launches, including the new slim PlayStation 3 and Microsoft’s Halo 3: ODST.”

Sadiq will also replace Debbie O’Neill on MCV’s Retail Advisory Board.

The RAB is an elite group of the trade’s top games
buyers that keeps MCV up-to-date on the latest happenings at UK retail.

New recruits to the Retail Advisory Board this year includes Tesco’s games buying manager Joanna Hunt, Sainsbury’s head of games Gurdeep Hunjan, Morrisons’ games buyer Jon Biggs, DSGi’s category manager for games Peter Willis and The Hut’s marketing boss Caroline Austen.

Sadiq joins other MCV RAB members including GAME CEO Lisa Morgan, Asda’s head of games Duncan Cross and HMV’s head of games Tim Ellis.