3DS flying high as it overtakes competition

Nintendo 3DS became last week’s biggest selling games device – and it might even sell out before Christmas.

The portable appears to have overcome is stuttering launch in recent weeks, with hardware sales growing exponentially. MCV can reveal that the Metallic Red 3DS – released in September – is sold out at retail. While the Aqua Blue edition is now only available on an allocation basis.

According to retailers, the device was comfortably the biggest selling games machine last week, shifting just shy of 70,000 copies

It follows the console’s price cut in August, and two big name releases – Super Mario 3D Land on November 18th and Mario Kart 7 last week (December 2nd). Both of which have been backed by a mainstream TV ad blitz.

"It’s great to see Nintendo’s peak marketing campaign in full swing, this combined with the launches of Super Mario 3D Land and Mario Kart 7 have taken 3DS to a whole new level, making it this Christmas’ "must have" present," GAME Group’s category manager for Nintendo Iain Johnson told MCV.

"We have seen strong sales so far and have high expectations for the final few weeks before Christmas. Well done Nintendo, Mario strikes again."

Some retailers have been aggressive with price on 3DS in recent weeks, with Sainsbury’s dropping the machine to just 119.99.

Deals like this are also great news for customers and we are delighted that our latest 3DS offer has been so popular," said head of games Gurdeep Hunjan.

"We know that Christmas can be an expensive time of year so a promotion like this can really help customers keep within their budgets.

We have ambitious plans for entertainment and selling more consoles is a big part of this. We are thrilled to have such a successful end to the year and it sets us up well to really hit the ground running in 2012.”

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