Bandai Namco changes name as it moves beyond games

Bandai Namco Games has changed its name to Bandai Namco Entertainment.

It’s a subtle change but one that is actually more significant than when it altered its name from Namco Bandai to Bandai Namco.

The dropping of the word ‘games’ for ‘entertainment’ reflects the firm’s efforts to expand beyond just interactive entertainment. The firm launched a Pac-Man cartoon franchise this year, which has been a moderate success for the business.

The change of name will take effect from April 1st next year.

About MCV Staff

Check Also

Brett Bibby Unity

Unity’s next-gen: “This is the first generation where you’re seeing Unity creators right out the gate. This is a milestone for us”

With support across all the new consoles, Unity’s ‘creators first’ philosophy has been building up to the next generation launch for many years. Unity CPO Brett Bibby tells Seth Barton about that journey