There is an assortment of emerging markets out there – and Bethesda is interested in hardly any of them.
We don’t have Facebook stuff. We don’t have mobile stuff. We feel like we really know who we are and we know what we’re good at,” Bethesda VP of PR and marketing Pete Hines told Eurogamer.
A while ago it was social games that were all the rage and [people were asking] ‘why aren’t we doing Facebook?’. That’s not what we do, and now that’s no longer a big deal. So we didn’t run after it and now we’re not running away from it. We’re just going to kind of stick to what we feel is best.”
Hines was equally as dismissive of Nintendo, adding: We have nothing announced in development for Wii U. It’s not something that we’ve done anything for previously. I don’t even remember the last time we’ve done a Nintendo title. We don’t have anything now. Whether or not we would in the future is TBD. As for why, I guess I’d rather not go into that.”
Hines was keen to stress, however, that Bethesda is keen on exploring emerging models where it feels it can add value.
I feel like we continue to do pretty well [with] the success of Skyrim, the success of Dishonored. We continue to stick to what we know and have done pretty well doing it and that’s how we’re going to proceed going forward,” he explained.
That’s not to say that we wouldn’t do an iPhone game or an XBLA thing, but it would have to be at a certain time where it would feel right coming from us. If we’re not going to do that, then we’re just not going to bother. Those are cool markets and people are doing really well [in it], but that’s just not what we do.
And that’s not to say we’re not branching out. We started a new studio out in Austin led by Rich Vogel called Battlecry, which is working on a free-to-play title, so we’re clearly not ‘oh, it only needs to be premium priced triple-A stuff on a disc’. We have other stuff in the works.”