Blu-Ray bossing European hi-def market

Whist it remains too early to predict if one format will emerge victorious in the ongoing battle to capture the hi-def disc format crown, Sony’s Blu-Ray standard appears to be winning the European war, having recently broken the one million unit sales barrier.

This number represents just under 75 per cent of the total hi-def movie sales in Europe to date, putting the format in a commanding position. If you factor in the sales of PS3 games, which are also on Blu-Ray disc, then total sales reach an estimated 21 million.

Top selling Blu-Ray movies include 300, Spider-Man 3 and Pirates of the Caribbean: At World’s End.

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