The global boss of Activision’s Guitar Hero brand has told MCV that the firm is ‘evaluating’ whether to create more artist-specific releases to go up against MTV’s The Beatles: Rock Band – pointing to Led Zeppelin and Pink Floyd as possible candidates.
Speaking in an exclusive interview, Dan Ronsensweig said that the firm was really excited” about the release of Guitar Hero: Van Halen in February – and took the opportunity to reaffirm Activision’s dominance over its Fab Four-themed rival.
I don’t know who actually bought The Beatles: Rock Band,” he said. I just know more people bought Guitar Hero 5.”
Discussing further single artist-themed Guitar Hero releases, he added:
The question of doing single band release is one we’ll evaluate. There are of course iconic bands like Led Zeppelin and Pink Floyd that I love – but we have a successful formula of variety and value. Our preliminary set list for next year is pretty amazing.”
In addition, Rosensweig defended the firm’s relationship with music artists, after Courtney Love and No Doubt threatened legal action over in-game likenesses.
We have really terrific relationships with artists, labels and fans,” he said.