First free-to-play Xbox 360 game looks to prove viability of business model on console

Happy Wars gets 1.2m downloads on XBLA

Happy Wars, the first free-to-play game for Xbox, now claims over 1.2 million downloads.

While not necessarily a stunning achievement for a free-to-play title, this is a healthy start in terms of exposure for the debut of the business model on the most popular current-generation console.

Gamespot reports the title recieved some abuse at the hands of critics but full judgement will have to be reserved until active user and conversion rates are published.

The game relies on the sale of "happy tickets" for its income.

Customers can use these tickets or "happy stars" unlocked through play to get equipment and appearance upgrades.

The game also requires an Xbox Live Gold subscription.

Another free-to-play RPG, Acsend: New Gods, is in development at Sigil Studios and is dated for release on Xbox Live in "several months".

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