How Just Dance became a chart hit

The surprise news that Ubisoft’s Just Dance topped the All Formats Chart last month was, let’s be honest, a bit of a jaw-dropper.

While the game had grown in popularity since its debut, rising from No.100 to No.3 in the space of six weeks, few would have expected it to seize the No.1 spot – least of all from the grasp of Activision Blizzard’s revenue goliath Call Of Duty: Modern Warfare 2.

The game’s victory is multi-faceted – and MCV explores them all in our News Analysis piece. Click here to have a read.

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