Microsoft’s games chief Don Mattrick has told staff via a memo, that was subsequently
by notorious Xbox insider Dean Takahashi, that the Xbox 360 can win the current console battle after enjoying the most profitable year ever seen in gaming.
The memo read: According to US NPD data through November, Xbox 360 is on track to register the biggest year in video game history.
Consumers in North America have spent over $3.5 billion on Xbox 360 hardware, software and accessories. That’s $1 billion more than consumers spent on the Wii, and $2 billion more than the PS3. When December data is added, we expect Xbox 360 in 2007 to have generated more calendar year revenue than any other gaming platform ever, including PS2 at its peak.
History has shown that the eventual winner of each console generation was the console that generated the most third party revenue, and according to the most recent NPD data, Xbox 360 generated more third party revenue in 2007 than Nintendo and Sony combined.
Now, it is our mission to fully deliver on our promise for Xbox 360 to be the console of choice for everyone in the family. Looking ahead, I believe we will close 2008 with Xbox 360 being the leader of this generation of consoles.”