Nintendo reveals star-studded marketing push

Platform holder Nintendo has lined up a string of family-friendly faces to promote its wares in the UK this Q4.

Acclaimed actress Dame Helen Mirren has been drafted in to promote Wii Fit Plus, while reality TV pop group JLS will be the faces of Wii Party. The latter’s first ad will air on Channel 4 during Hollyoaks later today.

Popular broadcaster Sir Terry Wogan is to front the Brain Training campaign, while Louise and Jamie Redknapp will once again lend their faces to New Super Mario Bros ads. Louise will also appear in Wii Fit advertisements.

X-Factor winner Alexandra Burke and fellow reality TV stars Olly Murs and Jedward will join forces to jointly promote Dragon Quest IX and New Super Mario Bros DS while Geordie duo Ant and Dec return to back Donkey Kong Country Returns.

Burke and Jedward will also appear at Nintendo’s Wii party Big Day Out at Chessington World of Adventures on October 9th.

This year’s star line up is the best yet, demonstrating the wide appeal of Nintendo products,” Nintendo’s UK’s marketing director Dawn Paine stated.This Christmas, with the help of our celebrity friends, we will be helping the nation play together and have fun whatever their age.”

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