Nintendo of America president Reggie Fils-Aime has said that its current global lack of Wii and DS stock will continue to cause headaches for the platform.
Fils-Aime told Reuters:
"The level of demand we are facing complicates all of our future business planning. All of that becomes a much tougher exercise until we have supply and demand curves that intersect."
"The DS continues to perform exceptionally well, with some retailers voicing concerns about DS inventory going into the holiday.”
"We don’t have to remind retailers of the strength we have right now. We are simply making an observation and that reinforces our point quite nicely with retailers.”
Nintendo’s top priority was to satisfy Wii demand because the issue was an obstacle to future plans, Fils-Aime added.
"We at Nintendo America are focused on getting to the point when any consumer can walk into any of our retailers and find a Wii. Then we can plan, on an ongoing basis, the rest of the business," he commented.