Sonic Boom fails to sell 500k as Sega’s sales and income fall

Nintendo titles Sonic Boom: Rise of Lyric and Sonic Boom: Shattered Crystal have so far sold just 490k units between them.

Add to that declines in sales of both PC staple Football manager and both Wii U and 3DS titles, and Sega Sammy’s financials for the nine months ending December saw a 12 per cent drop in net sales, 65 per cent drop in operating income and 24 per cent decline in net income.

The numbers also come despite a 21 per cent increase in development spend and a 56 per cent bump to advertising outlay in its consumer division.

Alien Isolation was the star performer, with 1.76m sales. It’s not clear whether this means sold to retail or sold to consumers – although the former seems likely, as Creative Assembly confirmed 1m sales to consumers just last month.

Less promising are the numbers for Football Manager, however. The latest instalment has so far sold 640k units, leaving it only a quarter to try and catch up with the 790k sold by FM 2014 or the 940k sales posted by FM 2013 in Sega’s full year reports.

Predicted sales of Wii U software have also been revised downwards from 600k units to just 300k and 3DS was cut from 2,270k to 1,380k. Xbox One game sales forecasts were also cut from 440k to 340k, although the PS4 estimate jumped from 690k to 760k.

All of which has resulted in plans to completely restructure the business, as revealed last month.

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