UMD aint dead says Boulevard

Movies on PSP could undergo a major revival if retailers sell UMDs at the right price, says Boulevard Entertainment.

The DVD specialist dipped its toe into the gaming world by moving into UMD movies in recent months, and has found success with cut-price catalogue and new release titles.

When we went out to retailers with the initial concept of selling this product at these prices their were eyebrows raised, particularly as the PSP market seems relatively stagnant,” said Boulevard’s sales director Marc Goldberg.

But coming from a film perspective we saw the value in UMD over and above getting involved in Blu-Ray for the time being. There are far more PSPs in the UK market than Blu-Ray capable machines, giving us a much bigger audience where we can offer them quality product at affordable pricing. Since the success of the product in the market we have been commended by certain retailers for revitalising the PSP market.”

The firm claims that the sales success is down to price, hailing its 5.99 range as a major success: Major High Street game retailers, traditional entertainment retailers, online retailers have all enjoyed incremental success with the format and are delighted with the results,” added Goldberg.