US Xbox One sales up 44 per cent year-on-year in July

PlayStation 4 was the best-selling console in America in July, but Xbox One sales climbed 44 per cent compared with July 2014.

Sales of video game hardware rose two per cent year-on-year to $202.1m.

Incidentally,PS4 and Xbox One sales are 50 per cent higher than PS3 and 360 sales were 21 months into their lifespan

Meanwhile, software sales barely rose year-on-year, staying steady $184.4m. PS4 was the best-selling software platform, with Xbox 360 coming in second. Warner Bros was the best-selling publisher thanks to strong sales of LEGO Jurassic World and Batman: Arkham Knight.

Accessories jumped 17 per cent to $161.3m, helped by sales of points and subscription cards which increased 20 per cent year-on-year. Overall, the industry was worth $541.9m, a sales increase of six per cent.

"In July 2015, LEGO: Jurassic World was the highest-selling game on a unit sales basis. However, if sales were included from hardware bundles, Batman: Arkham Knight would be the highest-selling game. Both games are published from Warner Bros. Interactive, which, driven by these games’ success, is the top publisher year-to-date with an increase of over 200 percent in dollar sales," said NPD analyst Liam Callahan.

"Sales of new launches were down 3 percent in July 2015, but May and June launches are comparing favourably to the performance of launches of last year, up a combined 20 percent. Though May/June launches are performing well this month, this was not enough to offset decreased sales from July releases and older games released outside of the May through July timeframe, which were down six percent."

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