Female gamers still a minority on console, but the gap is closing

Women now 40% of Xbox Live

Women now make up 40 per cent of Xbox Live users, said Microsoft COO Kevin Turner during a meeting with financial analysts.

The Bellevue Washington event was reported by All Things D, which noted that much of the company’s message was about its transition to a devices and services model.

Microsoft is certainly offering a greater diversity of services, and at least one of those services is enjoying a jump in diversity, suggest Turner’s comments.

"That’s a giant change from when we launched our platform," said Turner.

While women have been the majoritiy audience in many markets like mobile and PC casual games for years, it’s a sign of changing times that more females are making their way to a platform dominated by ‘core’ gamers.

Gaming took something of a back seat during the event, as the company noted that Xbox isn’t strictly a gaming brand anymore; 42 per cent of Xbox Live subscribers use the service to watch at least 30 hours of movie or TV content each month.

About MCV Staff

Check Also

PlayStation VR2 won’t be backwards compatible, says Sony

Sony has confirmed that the upcoming PlayStation VR2 headset won’t be backwards compatible with games made for the original version of PlayStation VR